If you are considering getting your first road bike, ideally you would be able to spend a minimum of £350 - £400. This would be enough to get you a decent entry level bike and give you a few options. Although, you can spend several thousands of pounds on a road bike, the difference between a £400 bike and £4,000 bike is relatively small. If you are a newcomer to the sport of cycle races, your results will not be significantly better for spending an extra £4,000.
However, if you want to spend more this is good. It will enable you to save a little weight and choose components with greater precision. Never feel guilty for spending alot of money on a new bike. A £1,000 bike will give much better than a £10,000 car (imho
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Buying Online or In a Shop?
If it was me, I would buy my first road bike at a local shop. You may pay an extra 10-15% but it is worth it to benefit from expert knowledge. The main benefit is that if anything goes wrong it is much easier to take it back. The second bike I bought was from an online shop. This was because the saving was higher and also I had a little more experience and knew exactly what I wanted.
Best Entry Level Bikes
Giant SCR 3 £380. The Giant SCR 3 comes with a bottom of the range STI Shimano Sora shifters.
The frame is a good basic Aluminium frame.
One of the best features is the T700 carbon composite aluminium steerer, which helps to give a more cushioned ride.
Focus Summit 2008. £499.99. Similar to the Giant SCR3, it helps show what good value the Giant is. The Focus has an aluminium frame, Shimano Sora groupset and aluminimum Stem
Road Bikes At Wiggle

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