It’s not quite Danny Boyle. But, I like this video because it’s about time trials. I guess the video sums up amateur time trialling. Not really pretentious, but a good opportunity to see how fast you can go. It doesn’t matter what standard you are, you can always compete against yourself.
It’s also good they highlighted the fact you don’t need to spend a fortune on equipment to enjoy time trials. The video is being shown on Eurosport and hopes to encourage more people into the sport. There are two types of races
Opens – you have to enter 10 days in advance
Club events – you can enter on the day. Just find a local club. Usually you have to be a member of a local club. (it only costs around £12). But there are some ‘come and try it’ events where you can just turn up.
Time trials may have a reputation for secrecy – given the history, but it’s like any sport. It’s quite easy to get into if you want to. Also, if you enjoy sportives, you’ll definitely enjoy time trials, and you’ll pay a lot less.
One other marketing ploy I’d like cycling time trials to do is list a 12 hour time trial or 100 mile time trial in the sportive calender. Call it the 12 hour sportive, 100 mile sportive time trial – raise price to £30 – and it’ll get a bumper entry!