Here’s a thing if you want to get some good publicity for your product – feature a Bike and Victoria Pendleton.
Apparently, Hovis is Britain’s best loved ad – at least according to market research done by Hovis.
Victoria Pendleton Signs for Hovis and explains the benefits of cycling and eating Hovis bread.
And, if you don’t fancy, watching Andrew Marr’s full series – Modern History of Britain, try this 2 minute Hovis ad.
New Hovis Bike Ad
It’s surprisingly moving – for a TV ad.
And don’t forget to eat your Hovis – it’s really good and made me the cyclist I am today….
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