T-Mobile to End Cycling Sponsorship

It was no great surprise as T Mobile had been threatening it for a few week, but, Today, T Mobile announced they were cutting there involvement in professional cycling.

“We arrived at this decision to separate our brand from further exposure from doping in sport and cycling specifically.”

T Mobile has been involved in professional cycling since 1991. During those years it has often been at the heart of professional cycling and its trademark magenta jerseys have often been a key factor in the major races. In recent years, T-Mobile has been the team of German star Jan Ullrich. Jan won the Tour de France once, but, then spent many years in the shadow of Lance Armstrong. Since compelling evidence has been created around doping and Jan Ullrich, T-Mobile have sought to find an exit strategy. Their decision was made easier through admissions by former team members of EPO use in the 1990s.

The team will continue next year under the sponsorship of High Road Sports

T-mobile decision at Cycling News

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